adventures in thought
You've worked hard and diligently optimised your website over months to rank well on Google. Or perhaps you're spending money on brilliantly worded, fantastically targeted Adwords. The bait is brilliant. You are catching peoples’ eye and getting interest.
But when they click through to your site the offering is uncompetitive, confusing or just lacks "wow".
So - having had their interest aroused - they move to another site that better understands their needs. That site may not be as well optimised and it may not spend any money on marketing - but thanks to your hard work, they make the sale.
Are you marketing for your competitors?